Every single business differs from the other, so there is no fixed proven method or Digital Marketing Technique, which assures guaranteed results. But Blogging is a platform which has never faded and it still helps in building loyal connections and authority.
Incorporating the best solutions at the right time helps to withstand the competition in Web. The marketing efforts should not be Pigeonholed into a specific area. Companies having substantial budgets can opt for promotional activities like PPC, Google Ad words etc., which can effectively generate traffic. The other easiest and less expensive idea would be blogging, in particular for those Bootstrapped Startups. If it is understood that Web is Information Sharing space, then a blog becomes a crucial part of your website which stores valuable and engaging content.
Managing an active and well-written blog on the website is a key to drive traffic. Frequent Blogging with rich, fresh and useful content enthralls the Visitors. Blog posts are indexed in SERPs and are highly shareable in different platforms.
Having a dedicated company Blog ensures that vital information about the products and services of the company, reaches the audience. Consistency in publishing the article, which has the potential to engage the visitor with informative, well written content, is the best strategy that works for businesses. The most obvious advantage of incorporating a company blog is to generate leads and make sales. Moreover frequent blogging with commendable content builds authority in the SERPs and distinguishes the brand from other competitors. The blog can serve as the gateway to your website with genuine engaging content. This could build emotional connection and trust factor in your readers mind for the company. The well written blogs can get enormous shares including social media shares and can in-turn make your website popular. It has the potential to make the Visitor for a longer time on the website.